Modernization of analytics for omnichannel marketing platform

Modernization of analytics for omnichannel marketing platform – Infobip

About company Task Goals Result Website

About company

Infobip is a leading cloud communications platform that enables businesses to connect and engage with their customers through various communication channels.

Client:

Infobip

Segment:

Technology

Company size:

5000

Task

Simplify BI as self-service

Democratization of data and analytics for internal stakeholders

HW limits + Reducing data processing time

Reduce number of data transfers; Optimize on-premise hardware utilization

Improve data-to-decision time with conversational analytics

Ability to utilize AI for simple on-the-go data queries

Goals

Qlik sense fails with large data models 400GB +
Introduction and tools that will effectively perform the transformation instead of Qlik sense.
Conversational analytics (improved adaptation of the business to the analytical component)

Success Criteria:

Implementation of technologies that will allow working with 400 GB+ models
To find a tool for effective transformation implementation
To implement conversational analytics

Sources: csv

Result

PowerQuery + shortcuts (Power BI interface; Analyse model in Excel; DataFlow Gen 2 (familiar PowerQuery interface backed by Apache Spark); OneLake Explorer experience)

DirectLake connectivity (Zero data movement between DWH and BI software; Data readily available at any moment; no need for daily loads; Everything in cloud; no hardware administration)

Copilot (Strong AI product roadmap; Bonus: AI-powered development)